年味儿渐浓 各地消费市场热潮涌动

Core Insights - The upcoming Lunar New Year has sparked a surge in consumer spending on traditional and modern goods, with a notable rise in personalized and trendy items such as smart products, cultural creations, and pet-related goods [1][5] Group 1: Online and Offline Integration - The "2026 National Online New Year Goods Festival" was launched in Lanzhou, focusing on promoting traditional culture and enhancing consumer experiences through various activities [2] - Jilin's New Year Goods Festival combines online live streaming with offline community exhibitions, providing convenient access to local products [2] - Fuzhou's "Farming Quality Products New Year Shopping Festival" features over 230 types of products and aims to create a festive atmosphere through multiple promotional activities [3] Group 2: E-commerce Promotions - Major e-commerce platforms are employing innovative promotional strategies, including AI interactions and themed shopping experiences, to enhance consumer engagement [4] - JD.com and Hema are introducing unique features such as AI in live broadcasts and pet New Year dinner packages, catering to diverse consumer needs [4] Group 3: Market Trends and Consumer Preferences - The year-end shopping season is witnessing a shift towards emotional and cultural expressions, with personalized gift boxes gaining popularity among younger consumers [5][7] - The rise of pet ownership has led to the emergence of pet-related New Year goods, reflecting changing consumer dynamics [6] - Smart home appliances and tech gadgets are becoming popular choices for New Year gifts, driven by the "lazy economy" trend [6] Group 4: Sales Performance - The year-end market is thriving, with significant sales growth reported across various categories, including a 201% increase in overall sales on Taobao's flash sale platform [9] - Specific products such as Hema's New Year meal series and premium nuts have seen explosive sales growth, with some items experiencing increases of over 400% [10]