经济政策一线微观察｜“银发经济”新浪潮：适老化设计如何催生“青春化”市场

Group 1 - The core viewpoint highlights the growth of the silver economy, with the elderly population in China expected to reach 310 million by the end of 2024 and over 400 million by 2035, leading to a market scale exceeding 30 trillion yuan [2][4] - There is a shift from "passive aging" to "active aging," indicating a transformation in consumer behavior among the elderly, who are increasingly seeking joy and self-fulfillment rather than just material needs [2][4] - The rise of senior-friendly toys in e-commerce platforms, particularly in Yiwu, reflects the elderly's proactive approach to combating cognitive decline and emphasizes a transition from material supply to spiritual enjoyment [2][4] Group 2 - In Yunhe, known as "China's Wooden Toy City," companies have developed over 200 senior cognitive products, focusing on creating social interactions and competitive enjoyment for the elderly [4][6] - Local governments have organized four consecutive senior wooden toy competitions, enhancing individual enjoyment into community activities, which aligns with the growing demand in the silver market [4][6] - Macro-level policy guidance, such as the State Council's 2024 document promoting the development of the silver economy and the "14th Five-Year Plan," emphasizes the importance of developing elderly human resources and the smart health care industry [6][8]