Core Viewpoint - The company, Mingming Hen Mang (01768), is rated as "strongly recommended" by China Merchants Securities, highlighting its leading position in the bulk snack industry and expected profit growth due to its efficient supply chain and brand strength [1][2]. Group 1: Company Overview - The company operates two major brands: "Snacks Are Busy" and "Zhao Yiming Snacks," with a stable ownership structure where the founders hold approximately 36% and 29% of shares, respectively [2]. - As of November 30, 2025, the company has 21,041 stores, with a GMV of 66.1 billion (+73%) and revenue of 46.4 billion (+75%) for Q1-Q3 [2]. Group 2: Industry Dynamics - The leisure food and beverage industry is valued at approximately 4 trillion, with the bulk snack segment around 1.8 trillion; traditional retail channels are declining while bulk snacks are gaining market share [3]. - The bulk snack market is projected to reach 129.7 billion by 2024, with a CAGR of 77.9% from 2019 to 2024 [3]. Group 3: Competitive Advantages - The company excels in supply chain management with a diverse product range, rapid SKU iteration, and strict quality control, supported by partnerships with quality suppliers [4]. - The company leads in store expansion and operational efficiency, with a strong focus on site selection, training, and brand building, enhancing the quality of new store openings [4].
招商证券:首予鸣鸣很忙(01768)“强烈推荐”评级 量贩零食渠道效率大幅领先