Mattel builds He-Man movie buzz with new action figures

Core Insights - Mattel has launched a new line of action figures for its upcoming live-action movie "Masters of the Universe" [1] - The company aims to replicate the success of its 2023 hit "Barbie" with this new product line [1] Company Strategy - The launch of the action figures is part of Mattel's strategy to leverage its film properties for merchandise sales [1] - The company is focusing on creating synergies between its film releases and toy lines to drive revenue growth [1] Industry Context - The toy industry is increasingly integrating with film and entertainment to boost sales and brand visibility [1] - Successful franchises like "Barbie" set a precedent for future product launches tied to movie releases [1]