保时捷中国CEO：卡宴所在市场，厂商建议零售价下降超三分之一

Core Insights - Porsche plans to introduce new B and D class SUVs by 2030, including both fuel and plug-in hybrid versions, alongside several new models tailored for the Chinese market [1][6] - The company aims to maintain a "quality over quantity" strategy, focusing on brand value rather than short-term sales growth [5][14] - Porsche's sales network will be optimized, reducing the number of dealerships from 114 to 80 by the end of 2026 [10] Product Strategy - New models to be launched include the 911 GT3, GT3 Touring, and five China-exclusive models such as the Panamera and Cayenne variants [6] - A fully electric Cayenne will debut at the 2026 Beijing Auto Show, with a new generation of infotainment systems also set to be introduced [6][9] - The company is committed to evaluating various partnerships for advanced driving assistance systems, emphasizing safety and driver-centric design [7][9] Market Challenges - In 2025, Porsche's new car deliveries in China are expected to decline by 26% to approximately 42,000 units, reflecting significant market challenges [3] - The competitive landscape has shifted due to local brands capitalizing on changing consumer demands, leading to a decrease in prices across segments [3][5] - The luxury car tax threshold reduction from 1.3 million to 900,000 yuan will impact 30% of Porsche's products, necessitating an 11% price increase [3] Brand Strategy - Porsche's "Win Back China" strategy emphasizes five key principles, including the importance of the Chinese market and the need to strengthen the brand's unique identity [5][14] - The company recognizes the need for deep collaboration with local suppliers to enhance its technological capabilities [6][9] - Porsche aims to ensure that all products meet high standards of quality, safety, and reliability, prioritizing these over rapid production [14][16] Sales Network Optimization - The sales network will be streamlined, with a focus on enhancing brand presence through various touchpoints, including experience centers and brand spaces [10] - The number of dealerships has already decreased from 150 to 114, with plans for further reductions [10] - The company is committed to supporting sustainable development for its dealers while enhancing brand influence in key regions [10]