“银发经济”新浪潮：适老化设计如何催生“青春化”市场

Group 1 - The "silver economy" is projected to reach a scale of over 30 trillion yuan by 2024, with the elderly population aged 60 and above expected to reach 310 million by the end of 2024 and exceed 400 million by 2035 [1] - There is a shift from "passive aging" to "active enjoyment of aging," indicating a transformation in consumption patterns among the elderly, focusing on mental well-being rather than just material needs [1] - In Yiwu, e-commerce platforms are seeing growth in products designed for the elderly, such as cognitive toys, reflecting a demand for joy and social engagement among older consumers [1] Group 2 - The Chinese government is actively promoting the development of the silver economy through various policies, including the 2024 State Council document that emphasizes the growth of the smart health and elderly care industry [2] - The "14th Five-Year Plan" encourages the development of elderly human resources and the silver economy, indicating a long-term commitment to this sector [2] - A series of measures from multiple government departments aim to enhance market-oriented elderly care services and support technology-driven solutions in the elderly care sector [2]