Xin Lang Cai Jing·2026-01-29 05:56Core Viewpoint - Meituan Waimai has introduced a "one-shot" video verification feature for new restaurant merchants to enhance the authenticity of store operations and prevent "ghost restaurants" [1][2]. Group 1: Implementation of "One-Shot" Video Verification - New restaurant merchants must upload a continuous, unedited video showcasing the storefront, operating environment, kitchen conditions, and qualifications [1][2]. - The "one-shot" verification feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, Harbin, and Guiyang, and will be gradually rolled out nationwide within the year [1][2]. Group 2: Regulatory Context - The national standard for food delivery platforms, titled "Basic Requirements for Food Delivery Platform Service Management," was released on December 4, 2025, addressing the issue of "ghost restaurants" [1][2]. - The standard mandates that merchants provide a "one-shot" video with store location, and platforms must verify the consistency of location information with merchant licenses [1][2]. Group 3: Food Safety Measures - Meituan Waimai is enhancing its food safety measures through multiple stages: - Pre-emptive measures include stricter qualification reviews to intercept and handle non-compliant merchants using OCR recognition, system verification, "one-shot" videos, and offline verification [1][2]. - During operations, AI inspections combined with regular offline checks are employed to improve risk identification capabilities [1][2]. - Post-operation, a mechanism for publicizing non-compliant merchants is established, with regular handling and disclosure of violations [1][2].