Xin Lang Cai Jing·2026-01-29 06:01Group 1 - BYD has launched a limited-time "one-price" or subsidy promotion for 22 models of its intelligent driving versions, with the highest subsidy reaching 53,000 yuan [1] - The Ocean series has 10 models starting at a one-time price of 55,800 yuan, with the largest price drop for the Seal 07 DM-i intelligent version, which is now priced at 102,800 yuan, a reduction of 53,000 yuan from the guide price [1] - The Dynasty series has 12 models with a starting price of 63,800 yuan, with the highest drop of 32,000 yuan, bringing the limited-time starting price to 217,800 yuan [1] Group 2 - In 2023, BYD has frequently conducted limited-time "one-price" or subsidy activities, extending from non-intelligent models to intelligent models [1] - In late March, BYD announced a limited-time "one-price" for some non-intelligent entry models, with price reductions of 10,000 yuan for the Qin L DM-i and 16,000 yuan for the Song L DM-i [1][2] - Starting from May 1, BYD increased the replacement subsidy standards for some intelligent models, with the Han EV and Han DM-i intelligent versions offering a comprehensive subsidy starting at 35,000 yuan [4] Group 3 - BYD's recent limited-time subsidies for intelligent models are more substantial, with the Han DM-i intelligent version seeing a price drop of 25,000 yuan, potentially reaching a total reduction of 45,000 yuan when combined with previous subsidies [5] - Dongwu Securities predicts that BYD will launch the Super e-platform and achieve annual sales of 5.3 to 5.5 million vehicles by 2025, with intelligent models accounting for 60% to 80% of sales [5] - BYD's sales target for 2025 is set at 5.5 million vehicles, a 30% increase from last year's 4.27 million, with an overseas sales target exceeding 800,000 vehicles [5] Group 4 - In the first four months of 2023, the domestic automotive market's price war has shifted from intense to moderate, with 65 models experiencing price reductions, a decrease of 56 models compared to the same period last year [6] - The number of models with price cuts in the first four months was significantly lower than in previous years, indicating a cooling trend in the "price reduction tide" [6] - Industry experts believe that competition in the automotive market will intensify in the second half of the year, but it will not revert to low-level "internal competition," focusing instead on diversifying product competitiveness [6]