So-Young(US:SY) Xin Lang Cai Jing·2026-01-29 06:53Core Insights - New Oxygen announced multiple strategic initiatives, including the establishment of the Youth Selection Alliance with 14 upstream manufacturers and a strategic partnership with Sota [1][4] - The company received several prestigious certifications from Euromonitor International, including recognition for having the largest number of light medical beauty chain stores [5] Group 1: Strategic Initiatives - The Youth Selection Alliance aims to achieve win-win outcomes for upstream companies and consumers through collaboration in areas such as price-volume linkage, tiered supply, training, and product traceability [5] - New Oxygen's partnership with Sota includes a guarantee for the traceability of each Thermage treatment head, with a compensation policy for non-compliant equipment [5] Group 2: Supply Chain and Expansion - Since 2021, New Oxygen has invested 1 billion yuan in building its supply chain system, establishing 9 medical device sales companies and a network of 1 central warehouse and 8 forward warehouses across the country [5] - As of January 8, 2026, New Oxygen's clinics have achieved a cumulative treatment volume of 1 million across 50 stores in 16 cities [5] Group 3: Future Plans - The company plans to continue its conservative product selection strategy and launch multiple new products in the fields of phototherapy, water light, large injections, and health by 2026 [6] - New Oxygen aims to accelerate its offline expansion and recruitment of medical staff, with plans to add 35 new stores and increase the number of doctors to 500 and nursing staff to 1000 by the end of 2026 [6]