赛事+文旅+电竞多维融合，盐城市都市集团激活文旅体商发展新动能

Group 1 - The core event of the second Winter Fishing Carnival in Yancheng City showcased the unique charm of a thousand-year fishing culture, attracting public participation and boosting local consumption [1] - The Yancheng Urban Group has been focusing on the deep integration of culture, tourism, sports, and commerce, hosting over 250 cultural and sports events annually during the 14th Five-Year Plan period, engaging nearly 2.1 million participants, and generating a total consumption of 630 million yuan [1] - The group has been recognized as a "National Advanced Unit for Mass Sports" for the years 2021-2024, highlighting its commitment to cultural and sports development [1] Group 2 - The Zhu Xi Ancient Town, as a cultural window, integrates immersive performances, intangible cultural heritage displays, and creative consumption, aiming to attract over 2.6 million visitors by 2025 [2] - The Urban Group is developing 12 unique cultural and tourism carriers in the Yannan High-tech Zone, enhancing urban cultural experiences through innovative performance and scene integration [2] - Various cultural venues, such as the Bao Pu Art Museum and Yan+ Bookstore, are designed to foster community engagement and promote local culture [2] Group 3 - During the 14th Five-Year Plan, the Yancheng Urban Group has organized various themed markets, art exhibitions, and street performances to enhance the quality of urban life and provide diverse leisure options for residents [3] Group 4 - The "Invite Classmates to Tour Hometown" campaign in summer 2025 linked event tickets with local tourism, significantly boosting cultural tourism consumption [4] - The group implemented measures such as youth consumption vouchers and discounted accommodations, resulting in hotel occupancy rates exceeding 95% and a 50% increase in daily visitor numbers at attractions [4] - The introduction of over 20 first-store brands in trendy dining and creative retail sectors has revitalized the market, while events like the "Hot Pot Music Festival" have attracted young audiences [4] Group 5 - The Yancheng Urban Group planned over 100 unique activities during the May Day holiday in 2025, attracting over 1 million visitors and generating revenue exceeding 30 million yuan [5] Group 6 - The Yancheng Sports Center, operated by the Urban Group, has become a key venue for sports consumption, hosting various events that engage the community and promote a vibrant city atmosphere [7] - The group is expanding its offerings to include sports training and health consumption, while also hosting significant esports events that attract a young audience [7] - Over 80 sports activities were held in the past year, serving over 1 million fitness enthusiasts and demonstrating the synergy between sports and cultural tourism [8] Group 7 - The government has emphasized the importance of cultural development and public cultural services in its work report, indicating a supportive environment for the Urban Group's initiatives [8] - The Urban Group aims to continue innovating in scene creation, business collaboration, and service upgrades to contribute to the development of a modern, high-quality city [8]