小摩：料蒙牛乳业(02319)今年销售及盈利转势 维持“增持”评级

Core Viewpoint - Morgan Stanley maintains an "overweight" rating on Mengniu Dairy (02319), anticipating strong sales during this year's Lunar New Year as a short-term catalyst [1] Sales and Earnings Forecast - The bank expects sales and adjusted earnings to increase by 2% and 17% year-on-year, respectively, this year [1] Competitive Environment - The competitive landscape is expected to improve, despite moderate overall demand and competition from other beverages such as coffee and tea [1] - The company is actively optimizing its product mix and expanding new channels to regain market share [1]