冰雪热力深观察丨“冰雪+”如何加出多元新业态

Core Viewpoint - The article discusses the development of the ice and snow economy in Heilongjiang, emphasizing the transformation of cold resources into economic benefits through various integrations and innovations. Group 1: Ice and Snow + Sports - Heilongjiang is set to host over ten international and domestic ice and snow events by 2025, promoting a new consumption trend of "traveling with events" [2] - Activities such as snow kiting and ice dragon boat racing have attracted over 240,000 participants, with a combined online and offline impact on 20 million people [2] Group 2: Ice and Snow + Industry - Heilongjiang aims to become a national and global hub for cold testing, attracting industries like automotive and aerospace for extreme climate testing [3] - The province has developed a comprehensive industrial system for ice and snow equipment, ranging from personal gear to large snow-making machines [3] Group 3: Ice and Snow + Culture and Tourism - The Yabuli Ski Resort has created an immersive ice and snow ecosystem covering all aspects of tourism, including dining, accommodation, and entertainment [5] - The 27th Harbin Ice and Snow World has set records with an area of 1.2 million square meters and over 400,000 cubic meters of ice and snow used, becoming a top winter tourist destination [5] Group 4: Ice and Snow + International Exchange - The first Ice Expo and "World Mayors Dialogue" successfully showcased the charm of ice and snow, attracting international guests to Heilongjiang [7] - Harbin is leveraging its unique ice and snow culture to enhance its role as a new link for international openness [8] Group 5: Ice and Snow + Rural Revitalization - The ice and snow economy is aiding rural revitalization, transforming perceptions from "fearing the cold" to "welcoming guests" [10] - Various rural destinations are integrating ice and snow elements, showcasing the potential for development and prosperity in these areas [10] Group 6: Strategic Planning - Heilongjiang's 14th Five-Year Plan emphasizes the importance of the ice and snow economy, aiming to build a trillion-yuan industry cluster [11]