老字号·新潮牌丨零下20度，为什么这根冰棍却越卖越“火”

Core Insights - The article highlights the popularity and cultural significance of the Matier Ice Cream in Harbin, especially during the winter season, where tourists enjoy the unique experience of eating ice cream in cold weather [1] Group 1: Product Overview - Matier Ice Cream has a history of over a century, originating in the early 20th century with European immigrants in Northeast China, and is known for its "sweet but not greasy, fragrant in ice" characteristics [1] - The traditional recipe includes milk and eggs, making it a distinctive creamy ice treat [1] Group 2: Market Expansion - In 2023, Harbin's ice and snow tourism has surged, making Matier Ice Cream a must-try for southern tourists, leading to the development of over 30 different flavors and styles, including cranberry and bamboo fragrance [1] - Matier Ice Cream currently operates 18 franchise stores and has 26,000 sales terminals, covering over 20 provinces and 73 well-known tourist attractions in China [1] - The brand maintains its quality while revitalizing its century-old legacy, continuously expanding the influence of Heilongjiang's ice and snow culture and market [1]