名创优品成为中央广播电视总台《2026年春节联欢晚会》潮玩合作伙伴

Group 1 - MINISO officially announced its partnership with China Central Television (CCTV) for the 2026 Spring Festival Gala, marking its first collaboration with the event [1] - The co-branded product series for the Year of the Horse will be launched on February 4 [1] - This partnership highlights MINISO's role as a significant platform for Chinese IP and culture to reach a global audience [3] Group 2 - The collaboration represents a deep integration of classic cultural symbols with modern branding [3] - MINISO aims to use trendy products to connect with global consumers and create new memories of the traditional New Year celebration [3]