Core Insights - The report by 58.com and Anjuke indicates that the enthusiasm for property acquisition during the Spring Festival remains high, but decision-making is becoming more rational, with a focus on living quality and long-term value [1] Group 1: Home Buying Trends - The majority of respondents (nearly 80%) focus their property searches on their work cities or hometowns, with a weaker interest in cross-city investments or vacation properties [2] - Approximately 30% of respondents prioritize value over discounts, indicating a shift towards quality and timing over price [2] - The preference for "value first" is particularly strong among younger buyers, with 95% of respondents showing a higher sensitivity to Spring Festival discounts [2] Group 2: Living Quality Preferences - Comfort and safety are deemed essential qualities of a "good house," with 43.2% of respondents prioritizing improvements in living room space [4] - A significant 63.8% of respondents consider community hardware facilities as critical, while 68.0% value living amenities and 62.4% prioritize transportation convenience [4] - The lack of parking spaces is a major concern for 48.3% of respondents, highlighting the importance of community infrastructure in property value [4] Group 3: Rental Market Insights - For renters, transportation is the primary consideration, with 66.2% ranking it above other factors like surrounding environment and education [6] - The majority of renters (63.4%) prefer monthly rents in the range of 1,000 to 3,000 yuan, with only 4.0% willing to pay over 5,000 yuan [6] - Independent living remains a core demand, with nearly 60% of renters opting for whole apartments rather than shared accommodations [8] Group 4: Purchase Decision Factors - Nearly 60% of respondents believe in buying a house before a car, with a stronger inclination among women (63.9%) compared to men [11] - Work and income expectations are the primary factors influencing home buying intentions, with over half of respondents expecting stable incomes in 2026 [11] - A cautious approach is evident, as 43.1% of respondents prefer to wait and observe the market, with only 9.8% considering it a good time to buy [14]
超八成选择工作地看房,95后买房最看重优惠,66.2%租房者优先看通勤!报告揭示2026居住趋势
Jin Rong Jie·2026-01-29 09:43