美团外卖上线“一镜到底”，新入驻商家须上传完整门店视频

Core Insights - Meituan Waimai has launched a "one-shot" store authenticity verification feature, requiring restaurant merchants to upload unedited videos showcasing their storefront, operating environment, kitchen conditions, and qualifications when joining the platform [1] - This feature is currently being piloted in eight cities and will be expanded nationwide within the year [1] - The initiative aims to enhance the verification of store authenticity and will incorporate consistent license addresses into an intelligent risk management system [1] Group 1 - The requirement for merchants to upload "one-shot" videos is intended to improve the effectiveness of store authenticity verification [1] - Merchants failing to comply with the video upload requirement or submitting fraudulent videos will face corresponding penalties from the platform [1] - The National Market Supervision Administration has implemented basic requirements for food delivery platform services, addressing the issue of "ghost restaurants" by mandating that merchants provide location-tagged "one-shot" videos [1] Group 2 - The platform's pilot practices in cities like Jinhua and Yinchuan revealed that most discrepancies between video documentation and store information were due to offline license updates not being synchronized with the platform [1] - Over 80% of merchants rectified issues promptly after receiving notifications, with others undergoing special governance [1] - As of December 2025, 400,000 merchants have adopted the "Mingchu Liangzao" feature, with more than half of them consistently broadcasting [1]