Xi Niu Cai Jing·2026-01-29 10:49Core Insights - The insurance industry is transitioning towards high-quality development, with Xinhua Insurance exemplifying this shift through its professional agents and commitment to service [2][3][4] - Xinhua Insurance achieved a total original insurance premium income of nearly 195.9 billion yuan in 2025, marking a 15% year-on-year increase, driven by significant growth in individual insurance channels [2][6] - The "XIN Generation" initiative launched in 2024 has evolved into a comprehensive training system for Whole Life-cycle Planners (WLP), reflecting a strategic shift from quantity to quality in agent recruitment and development [4][5] Industry Transformation - The Chinese insurance industry is undergoing a deep transformation, moving from rapid growth to high-quality development, necessitated by changing economic conditions and consumer demands [3][4] - The number of insurance agents in China has decreased from 9.12 million in 2019 to over 2.6 million by the end of 2024, indicating a significant decline in the "human sea tactics" approach [3] - The introduction of the new "National Ten Policies" has accelerated the consensus on marketing system reforms within the industry, prompting Xinhua Insurance to lead in transforming its sales force [3][4] Training and Development - The "XIN Generation" plan focuses on providing agents with multidimensional career growth opportunities, moving away from the previous model that emphasized sheer numbers [4] - By the end of 2024, Xinhua Insurance had conducted approximately 18,000 professional training sessions under the WLP system, with over 1.19 million participants and a total training duration exceeding 4.87 million hours [4] - The upgraded WLP 2.0 system aims to create a comprehensive planning service framework, integrating various aspects of life insurance, health, retirement, wealth, and education [4][5] Performance and Growth - Xinhua Insurance's dual strategy of enhancing product offerings and service ecosystems has led to improved agent performance and customer satisfaction [5][6] - The company has introduced new insurance products that align with market demands, resulting in reduced communication costs for agents and shorter client signing cycles [5] - In 2025, Xinhua Insurance added over 30,000 new agents, achieving a 140% year-on-year increase, with a 50% rise in per capita productivity [6][7] Financial Impact - The integration of health and wellness services has generated nearly 20 billion yuan in premium income, demonstrating the effectiveness of the dual empowerment model [7] - Xinhua Insurance's policy retention rate improved, with a decrease in the cancellation rate to 1.2%, and a significant 50.8% increase in new business value year-on-year [7] - The company aims to establish itself as a leading financial service group centered on insurance, focusing on sustainable growth across multiple dimensions [7]