Brazil's PicPay Reaches $2.5 Billion Valuation in US IPO
PicpayPicpay(US:PICS) PYMNTS.com·2026-01-29 11:45

Company Overview - Brazilian FinTech PicPay has successfully raised $434 million in its U.S. initial public offering (IPO) [1] - The company sold 22.8 million shares at $19 each, achieving the high end of its target price range, and is set to begin trading on Nasdaq [2] - The IPO values PicPay at $2.5 billion, marking a significant move for its owners, Wesley and Joesley Batista, who are also looking to list their global meatpacking business JBS in the U.S. market [2] Industry Context - The IPO occurs during a resurgence of funding in the Latin American FinTech space, particularly from venture capital, which has facilitated ongoing financial innovation [4] - Digital wallets, account-to-account transfers, and real-time payment systems are increasingly replacing cash, modernizing commerce and enhancing access to formal financial services [5] - By 2030, digital payments are expected to account for approximately two-thirds of eCommerce transaction value and nearly half of point-of-sale value in Latin America, indicating a structural shift in consumer behavior [5] Brazil's Digital Payment Landscape - Brazil is leading the region in digital payments, with 61% of Brazilian consumers using mobile phones for retail purchases, the highest rate among surveyed countries [5] - The infrastructure supporting this behavior includes Pix, Brazil's government-backed real-time payment system, which processed 64 billion transactions in 2024, surpassing combined debit and credit card volumes [6] - Additionally, Brazil-based digital bank Inter has received regulatory approval to operate in the U.S., further expanding the country's financial services landscape [6]