Core Viewpoint - MINISO has officially announced its partnership with China Central Television (CCTV) for the 2026 Spring Festival Gala, marking its first collaboration with the event [2][5] Group 1: Partnership Details - The collaboration will feature a co-branded product series themed around the Year of the Horse, set to launch on February 4 [2][5] - This partnership represents a deep integration of a classic national cultural symbol with a national brand [2][5] Group 2: Product and Market Impact - MINISO aims to use trendy products as a medium to connect with global consumers, showcasing a modern interpretation of traditional New Year celebrations [2][5] - The initiative is expected to create memorable experiences for consumers during the festive season [2][5]
名创优品成2026央视总台春晚潮玩合作伙伴