Terrapin Beer Co. Turns Up the Volume with a New Brand Identity Rooted in Music, Art and Craft Beer Culture

Core Viewpoint - Terrapin Beer Co., a craft beer brand under Tilray Brands, Inc., has announced a comprehensive brand refresh aimed at enhancing its identity and preparing for future growth while staying true to its roots in music and creativity [1][3]. Brand Refresh Details - The brand refresh includes new visual interpretations and artist collaborations across packaging, logos, and taglines, aligning with the brand's values and signature elements [1][3]. - The updated identity is designed to resonate with a new generation of beer enthusiasts, improving brand recognition and creating a consistent feel across all customer interaction points [3][5]. Packaging and Design - New packaging for each beer is inspired by classic rock albums and lyrics, featuring artwork from various artists such as Matt Leunig, Brian Steely, Justin Helton, Derek Perez, and Owen Murphy [4][5]. - The refresh includes a modernized logo, updated point-of-sale materials, merchandise, and retail visuals, along with a new slogan: "Terrapin Beer. Sounds good." [5][7]. Brand Philosophy - The brand emphasizes creativity and storytelling, aiming to bring vibrancy and boldness while maintaining its community focus and mission to produce high-quality craft beers [7]. - The refresh is likened to a new cover of a favorite song, maintaining classic elements while introducing an exciting new feel [7]. Implementation Timeline - The new brand identity will be applied across various consumer-facing channels, including the website and social media, with refreshed packaging already available in stores and the remaining offerings rolling out over the next few months [7][8].