小红书将联合北京大学国家发展研究院 发起“生活经济”共创计划

Core Insights - The concept of "life economy" has been introduced, emphasizing the interaction between individual life needs and digital technology, which fosters a positive supply-demand dynamic and economic growth [1][2] - The "life economy" is seen as a crucial driver for stimulating domestic demand and promoting high-quality development in China [1] Group 1 - The current demand from Chinese consumers has shifted from "having" to "quality," showcasing a clear trend towards diversification, differentiation, and personalization [1] - When subtle consumer needs fail to generate effective market signals, the supply side risks falling into low-price competition, referred to as "involution" [1] - Xiaohongshu, as a primary platform for various life needs, utilizes decentralized algorithms and community ecosystems to aggregate overlooked demands, transforming them into recognizable and matchable market signals [1] Group 2 - Xiaohongshu plans to collaborate with research institutions like Peking University’s National Development Research Institute to deepen the "life economy" initiative [2] - The company aims to upgrade the "life economy research group" and explore new demand experiments, including the release of a "life economy-related index" [2] - The goal is to help industries identify new demands and understand consumer sentiment, facilitating a positive interaction between new demand and supply [2]