行业组织三度致函车企！豪华车经销商“稳赚不赔”时代终结

Core Viewpoint - The luxury car dealership sector is facing significant operational challenges, leading to a crisis among several authorized dealers, particularly for brands like Mercedes-Benz and Audi [1][2][3] Group 1: Operational Challenges - Many authorized Mercedes-Benz dealers report issues such as high inventory levels, severe price discrepancies, long rebate redemption periods, excessive business assessment pressures, and a lack of network exit compensation mechanisms [1] - The All-China Automobile Dealers Association has communicated specific rectification suggestions to Mercedes-Benz, including controlling inventory ratios, optimizing rebate mechanisms, and setting reasonable business assessment targets [1] - The CEO of Beijing Mercedes-Benz Sales Service Co., Ltd. acknowledged the challenges in the automotive market and indicated that sales targets have been adjusted multiple times in response to market conditions [1] Group 2: Broader Industry Impact - The operational pressures are not limited to Mercedes-Benz; several luxury brand dealerships have reported crises, with some, like the Audi dealership in Kaifeng, Henan, closing down and leaving consumers unable to redeem prepaid maintenance packages [2] - The competitive landscape for luxury car brands has shifted, with significant declines in sales for major players. In 2025, BMW, Audi, and Mercedes-Benz reported sales of 626,000, 618,000, and 575,000 units in China, representing year-on-year declines of 12.5%, 5%, and 19% respectively [3] - As a result of these pressures, dealerships are often forced to rely on after-sales services and manufacturer rebates to achieve profitability, while manufacturers impose various business policies to drive sales, sometimes leading to overstocking beyond actual market demand [3]