经济政策一线微观察｜跟着兴趣去旅行：“知识型体验消费”为何走红？

Core Insights - The travel market is shifting towards "knowledge-based experiential consumption," driven by policies aimed at expanding domestic demand and fostering new growth points in service consumption [1][4]. Group 1: Trends in Consumer Preferences - There is a noticeable shift in consumer preferences from material consumption to service-oriented consumption, with a focus on experiential learning rather than traditional sightseeing and shopping [4]. - The traditional tourism industry, characterized by standardized products, is evolving to meet the demand for personalized and participatory experiences [4]. Group 2: Development of Knowledge-Based Experiences - Knowledge-based experiential consumption is expanding the boundaries of cultural and tourism consumption, with offerings such as coffee-making classes and interactive cultural heritage workshops [3]. - The integration of intangible cultural heritage projects into tourism routes is creating unique and differentiated consumption experiences across various regions [3][4]. Group 3: Policy Support and Future Outlook - The State Council's 2024 directive emphasizes innovation to stimulate endogenous growth in service consumption, aiming to support high-quality economic development [3]. - By 2025, there is an expectation of significant participation in experiential learning programs, such as coffee training, with projections of nearly 1,000 students obtaining certificates [3].