Omnicom Appoints Jantzen Bridges as Global President of its Enterprise Transformation Consultancy

Core Insights - Omnicom has appointed Jantzen Bridges as Global President of Credera, aiming to enhance its enterprise transformation consultancy capabilities, particularly in AI-enabled transformation programs [1][3] - The company is expanding its services to help clients modernize organizations, optimize marketing and sales execution, and drive revenue growth [1][2] Company Overview - Omnicom is recognized as the world's leading marketing and sales company, focusing on intelligent growth through its Connected Capabilities that integrate various agency brands and expertise [6] - Credera, as Omnicom's enterprise transformation consultancy, specializes in designing data, cloud, technology, and operating solutions to enhance marketing and customer experiences [2][5] Leadership and Experience - Jantzen Bridges brings over 20 years of experience in leading high-growth businesses at global consulting firms, having worked with Fortune 500 clients on technology-enabled transformations [3][4] - Her approach emphasizes aligning business strategy, technology, and people to achieve sustained performance and integrated operating models [4][5] Strategic Positioning - Omnicom is positioned to meet the evolving needs of clients who require assistance in redesigning data platforms and technology strategies in an AI-driven environment [3][5] - The appointment of Bridges is seen as a reinforcement of Credera's role as a strategic partner for executives rethinking growth and operations [5]