G2 to Acquire Capterra, Software Advice, and GetApp from Gartner

Core Insights - G2 has announced the acquisition of Capterra, Software Advice, and GetApp from Gartner, creating the largest source of online data and software insights for B2B software [1][2] Group 1: Acquisition Details - The acquisition combines four leading B2B software review platforms, enhancing software discovery, evaluation, and purchasing processes [2][4] - G2 aims to integrate verified reviews and insights from the acquired platforms to build a trusted data foundation for software buyers and sellers [3][4] Group 2: Benefits for Buyers - G2.ai will leverage the expanded verified data to provide AI-driven recommendations, enabling buyers to make more informed and faster purchasing decisions [5] - The integration will enhance the overall user experience for software buyers, leading to better outcomes [2][3] Group 3: Benefits for Vendors - G2 will increase visibility and demand capture for vendors through enhanced web traffic and improved search engine optimization strategies [6] - The acquisition is expected to deliver up to 3x more Buyer Intent signals, facilitating a new pay-per-lead offering that converts intent into high-quality leads [6][7] Group 4: Data Access and Market Impact - The acquisition will provide partners, investors, and consultants with richer datasets, improving market analysis and decision-making capabilities [7] - G2 will reach over 200 million annual software buyers globally and serve more than 10,000 software vendors with powerful marketing solutions [10]