Ge Long Hui A P P·2026-01-29 15:03Core Viewpoint - ST Jiajia (002650.SZ) forecasts a net loss of 110 million to 200 million yuan for the fiscal year 2025, an improvement from a loss of 243 million yuan in the same period last year [1] Financial Performance - The net profit attributable to shareholders is expected to be a loss of 120 million to 210 million yuan, compared to a loss of 266 million yuan in the previous year [1] - The company has narrowed its loss margin during the reporting period [1] Operational Strategy - The company continues to focus on its core business, enhance market expansion, and improve governance [1] - Efforts to enhance brand image and explore new marketing models have been implemented [1] - The company has strengthened cost control, resulting in a decrease in traditional outdoor advertising expenditures compared to the previous year [1] Inventory and Receivables Management - The company reported a reduction in the provision for inventory impairment and other receivables compared to the previous year, following the cessation of related business by its wholly-owned subsidiary, Jiajia Food (Ningxia) Biotechnology Co., Ltd. [1]