团播出台新规：“过度磨皮滤镜”将被整治

Core Viewpoint - The newly released regulations for the group broadcasting industry aim to address the rampant issues of excessive beautification and distorted images in live streaming, promoting a healthier and more regulated environment for content creation [3][4]. Group 1: Regulatory Changes - The "Operational Management Requirements for Online Performance Groups" was officially published by the China Performance Industry Association, targeting the common issue of excessive beautification in live streaming [3]. - The regulations prohibit excessive makeup and beautification that leads to distorted images, marking a significant step towards industry self-regulation [3][4]. - The new guidelines provide detailed rules for key operational aspects such as content creation, technology application, and performer safety, addressing gaps in self-discipline and regulation within the industry [3]. Group 2: Industry Challenges - The group broadcasting sector has seen a surge in popularity due to its high interactivity and diverse program formats, but this has also led to the emergence of problematic behaviors driven by the pursuit of traffic [3][4]. - Issues such as over-reliance on beautification filters and lowbrow performances have disrupted market order and damaged the online ecosystem [3][4]. - The trend of prioritizing appearance over content is creating an unhealthy environment, squeezing out quality creators who focus on substantive content [4]. Group 3: Future Directions - Experts suggest that future regulations should include quantifiable standards for beautification parameters, such as limits on skin smoothing and face slimming, to provide clear guidelines for all streamers and operators [4]. - The ongoing "Clean and Rectify Online Live Streaming Reward Chaos" campaign by the Central Cyberspace Administration of China aims to strictly handle non-compliant broadcasting accounts, supporting the healthy development of the industry [4]. - The core competitiveness of the group broadcasting industry should ultimately return to the value of content itself, encouraging platforms and creators to focus on authentic and heartfelt creation [5].