星巴克CEO:公司转型初见成效,业务复苏才刚开始
Ge Long Hui A P P·2026-01-29 15:48

Core Insights - Starbucks CEO Brian Niccol indicated that the company has made progress on certain targets, including reducing the beverage preparation time to four minutes, and described the business recovery as just the beginning [1] - Menu innovations, such as the high-protein cold foam, are helping to attract both loyal and infrequent customers, with plans for more new products in the future [1] - The company is focused on enhancing the store experience and staffing configurations, with management expecting that related investments will drive profit margin recovery in the medium to long term [1]

STARBUCKS-星巴克CEO:公司转型初见成效,业务复苏才刚开始 - Reportify