Estee Lauder (NYSE:EL) Sees Organic Sales Growth Amidst Competitive Beauty Industry

Company Overview - Estee Lauder is a prominent player in the global beauty industry with a market capitalization of approximately $41.57 billion, known for its prestige beauty products [1][5] - The company has returned to organic sales growth, driven by its "Beauty Reimagined" initiative, which has improved profitability and margins [1][5] Stock Performance - Deutsche Bank analyst Steve Powers set a new price target for Estee Lauder at $128, indicating a potential increase of about 10.91% from the current stock price of $115.41 [2][5] - The stock price is currently $115.31, reflecting a slight increase of 0.60% or $0.69, with trading between $115.03 and $116.34 today [2] Competitive Landscape - Estee Lauder's growth contrasts with e.l.f. Beauty, which operates with a value-driven, digital-first model and has achieved its 27th consecutive quarter of net sales growth [3][5] - The cosmetics industry is evolving with digital engagement, changing consumer preferences, and a focus on value, innovation, and brand differentiation [4]