Why Southwest Airlines' stock is soaring toward its best day in 17 years

Core Viewpoint - Shares of Southwest Airlines increased by over 15% as investors responded positively to the airline's implementation of assigned seating and the potential for upselling opportunities [1] Company Summary - Southwest Airlines has introduced a new era of assigned seating, which is expected to enhance customer experience and operational efficiency [1] - The market reacted favorably to this change, indicating investor confidence in the airline's strategy to capitalize on upselling opportunities [1] Industry Summary - The airline industry is witnessing shifts in customer service strategies, with assigned seating becoming a trend among carriers aiming to improve revenue streams [1] - The positive market response to Southwest Airlines may signal a broader trend in the industry towards enhancing customer experience through innovative seating arrangements [1]