多措并举推进“数商兴农”工程 培育乡村产业新业态

Core Viewpoint - The article emphasizes the importance of implementing the "Digital Commerce Promoting Agriculture" initiative and the "Internet Plus" program to enhance the online sales of agricultural products, while addressing existing challenges in e-commerce infrastructure, talent, and product quality [1][2]. Group 1: Infrastructure Development - Strengthening the construction of cold chain facilities for agricultural products is essential. This includes planning and laying out cold chain logistics to create an efficient and safe agricultural product logistics system [1]. - Focus on building cold storage and transportation facilities in key towns and villages to reduce losses and enable staggered sales of fresh agricultural products [1]. Group 2: Talent Development - Enhancing the supply of e-commerce talent through training programs for rural leaders and practical agricultural talents is crucial. This includes promoting participation in e-commerce competitions to improve entrepreneurial skills [2]. - Promotion of emerging business models such as short video e-commerce, live streaming, and community group buying to foster collaboration between farmers and e-commerce platforms [2]. Group 3: Brand Development - Support the establishment of a quality supervision system for online agricultural products, including real-time monitoring and quality traceability systems [2]. - Strengthening brand development by implementing unified grading and pricing standards for agricultural products, and enhancing marketing efforts through both traditional and new media [2].