Why 1-800-Flowers.com Stock Rallied Today

Core Insights - 1-800-Flowers.com is experiencing a turnaround, with shares rising significantly after reporting higher-than-expected profits [1] - The company is focusing on efficiency and profitability by reducing marketing spend and restructuring its operations [2][5] Financial Performance - Revenue for the second quarter of fiscal 2026 decreased by 9.5% year over year to $702.2 million [2] - Adjusted net income increased by 11% to $76.7 million, or $1.20 per share, surpassing Wall Street estimates of $0.86 per share [7] Operational Changes - The company has shifted from an individual brand-based structure to a function-based operating model, leading to a reduction in workforce and operating expenses, which fell by $23.4 million to $221.1 million [5][6] - Management emphasizes that while top-line growth may take time, significant progress has been made in cost optimization and organizational streamlining [6]