五大行动打造“北京会展”品牌

Core Viewpoint - Beijing's exhibition industry is set to enhance its capabilities and brand through the implementation of the "Three-Year Action Plan for High-Quality Development of Beijing's Exhibition Industry," which includes five major actions aimed at improving service levels and integrating various sectors [1][2]. Group 1: Action Plan Overview - The "Three-Year Action Plan" will focus on five major actions: upgrading venue functions, promoting internationalization of market entities, strengthening support for key projects, integrating "exhibition+" initiatives, and improving support services [1][2]. - The plan aims to create a "Beijing Exhibition" brand characterized by high standards, international perspective, innovation, and integration [1]. Group 2: Venue and Service Enhancements - A specialized service management mechanism will be established for 11 key exhibition venues, providing tailored support and enhancing the convenience and experience of hosting events in Beijing [2][3]. - By 2025, the capacity of exhibition venues will significantly increase with the completion of major venues like the National Conference Center Phase II and the Capital International Exhibition Center, which will allow for over 310,000 square meters of exhibition space [2]. Group 3: Unique Venue Features - Various venues are showcasing unique characteristics, such as Shougang Park Exhibition Town, which integrates technology, culture, and sports, and Beijing Exhibition Hall, which combines dining and retail with exhibitions [3]. - The Beijing International Exhibition Center is undergoing hardware upgrades to become a new landmark for international exhibitions, combining exhibition, conference, and business functions [3]. Group 4: Policy Support and Efficiency - The local government is implementing incentive policies to promote the development of the exhibition industry, focusing on attracting international exhibitions and supporting high-quality projects [3]. - A streamlined application process for large exhibitions has been established, allowing for efficient online handling and minimal documentation requirements, making it one of the fastest in major cities [3].