北京商圈打造沉浸式年味消费场景

Group 1 - The article highlights the festive atmosphere in Beijing as various commercial spaces are decorated with traditional Chinese elements in preparation for the Spring Festival, creating immersive consumer experiences [1] - Wangfujing Department Store has opened a new interactive space featuring a traditional Beijing Spring Festival theme, allowing visitors to engage in games and activities [1] - The integration of zodiac culture into commercial settings is noted, with shopping centers like Century Jinyuan showcasing creative installations related to the Year of the Horse, attracting significant public interest [1] Group 2 - The Chaoyang District's cultural and tourism bureau has partnered with Pop Mart City Park to launch the "Ten Thousand Horses Intangible Cultural Heritage and Trendy Play New Year" event, blending traditional and modern experiences for young consumers [2] - A "trendy" temple fair will be introduced during the Spring Festival in Chaoyang District, utilizing pop-up consumption methods to draw young people into the cultural festivities [2]