情绪消费催生花式“文创黑马”

Core Insights - The National Museum's cultural products, particularly the "Black Horse" series, have gained significant popularity, reflecting a shift in consumer behavior towards emotional and meaningful purchases [1] - The emergence of various creative products, including the "Crying Horse" and "Ma Biao Biao," illustrates the trend of consumers valuing emotional resonance and self-expression over mere utility [1] Group 1: Product Popularity - The "Black Horse" series, inspired by ancient Chinese artifacts, has been well-received, with around 50 related products launched, including bags and fridge magnets [1] - The "Crying Horse" and "Ma Biao Biao" have also gained traction, appealing to consumers' emotions and cultural connections [1] Group 2: Consumer Behavior - New-generation consumers prioritize emotional engagement and self-expression in their purchasing decisions, moving away from traditional utilitarian values [1] - The trend indicates that consumers are not just buying products but are participating in a shared meaning creation process, as seen in social media interactions around these products [1]