以绿色供应链提档乡村旅游产业能级

Core Viewpoint - The rural tourism industry in China has transitioned from scale expansion to a critical phase of quality improvement and efficiency enhancement, exemplified by the case of Shuikou Township in Zhejiang Province, which has developed a new path for high-quality rural tourism through the construction of a green supply chain [1][4]. Group 1: Challenges in Rural Tourism Development - The early development of rural tourism in Shuikou Township was characterized by fragmented operations by individual farmers, leading to issues of efficiency, environmental impact, and quality [2]. - The imbalance between front-end and back-end service systems hindered effective planning and coordination, resulting in a bloated operational structure with low resource utilization and high environmental pollution [2][3]. - The low organizational level of the rural tourism supply chain, with various entities operating independently, limited collaboration and integration, thus constraining overall efficiency and high-quality development [3]. Group 2: Solutions for Improvement - To address the identified challenges, the local government, tourism managers, and experts collaborated to optimize resource allocation and enhance industry cooperation, aiming to improve the overall operational efficiency and service quality of rural tourism [4][5]. - A new green supply chain centered on shared back-end services was established, separating inefficient and polluting back-end operations from individual businesses and consolidating them into a shared service platform [4]. - The comprehensive planning of both front-end services and back-end support was emphasized, integrating suppliers and support facilities into a unified development framework to enhance the overall efficiency of the rural tourism industry [5]. Group 3: Policy Support and Future Prospects - Increased policy support and green regulatory measures are essential for the successful implementation of the green supply chain and the effective operation of the shared service platform [5]. - The ongoing development of the tourism back-end service sharing platform has led to a thriving rural tourism industry in Shuikou Township, providing a replicable model for enhancing quality and efficiency in rural tourism across the country [6].