2026年春节 文化和旅游消费月启动

Core Insights - The Ministry of Culture and Tourism officially launched the 2026 National Spring Festival Cultural and Tourism Consumption Month in Quanzhou, Fujian Province, aiming to enhance cultural and tourism consumption activities during the Spring Festival [1] Group 1: Event Overview - The consumption month will run from the end of January to early March, featuring various cultural and tourism products and activities centered around traditional customs, performances, exhibitions, winter sports, and family travel [1] - Approximately 30,000 cultural and tourism consumption activities will be organized, with over 360 million yuan in consumption vouchers and subsidies being distributed [1] Group 2: Policy and Measures - The Ministry of Culture and Tourism announced the second batch of national tourism performance excellence listings, while the All-China Federation of Trade Unions released measures to expand cultural and sports consumption for workers [1] - The Civil Aviation Administration of China introduced Spring Festival travel and tourism benefits, and financial institutions like China UnionPay and Industrial Bank announced cultural and tourism consumption financial support measures [1] - Multiple platform companies are launching comprehensive online and offline cultural and tourism consumption discounts covering the entire chain of "food, accommodation, transportation, travel, shopping, and entertainment" [1]