Monro Muffler Brake Q3 Earnings Call Highlights

He said the company also completed an “operational readiness assessment” to identify which stores were best positioned to receive marketing support and implemented a measurement framework to track marketing’s impact on metrics such as calls, sales, and gross profit dollars.Management emphasized efforts to drive profitable customer acquisition and activation through expanded marketing and customer outreach. Fitzsimmons said Monro expanded a multi-channel digital media plan to more than 340 additional store l ...