Core Viewpoint - Xinghua Rural Commercial Bank aims to enhance its service capabilities for the real economy by innovating mechanisms and deepening services, positioning itself as a partner bank for small and micro enterprises [1][2]. Group 1: Financial Performance - By the end of 2025, the bank plans to increase corporate loans by 2.991 billion yuan, representing a growth of 17.34% [1]. - The bank also aims to increase corporate deposits by 871 million yuan, with a growth rate of 14.74% [1]. - As of the end of 2025, the loan balance for technology-based enterprises is projected to reach 6.518 billion yuan, while the balance for green credit is expected to be 2.5 billion yuan [2]. Group 2: Strategic Initiatives - The bank has implemented a "three-level dual-direction" cadre secondment program, involving 8 key personnel in municipal departments, 26 bank presidents serving as deputy positions in townships, and 107 financial assistants covering villages and communities [1]. - The bank actively participates in local governance and development, attending government meetings and policy discussions to better understand industry planning and investment trends [1]. - A digital financial platform has been established to provide online services such as order financing and accounts receivable pledges to nearly 14,000 enterprises in five key local industrial chains [2]. Group 3: Product Innovation and Services - The bank has launched innovative products like intellectual property pledge loans and technology points loans to support the technological transformation of enterprises [2]. - A green credit product library has been established, including products like environmental protection loans and green production capacity loans [2]. - The bank has optimized cross-border financial services, introducing a "green channel" for foreign trade enterprises, with an average processing time of 30 minutes for key business [2]. Group 4: Customer Engagement - The bank has initiated the "Visiting Thousands, Benefiting Millions" program, with leadership committing to regular customer visits, designating Saturdays as visit days [2]. - Corporate account managers follow a "3+2" visiting model, engaging with three existing clients and two first-time borrowers each week, resulting in over 16,000 enterprise visits by the end of 2025 [2]. Group 5: Industry Focus - The bank has formed 10 industry research teams focusing on key sectors such as stainless steel and green food, producing in-depth reports to guide precise services [3]. - A systematic service framework has been established, utilizing "checklist management" for key clients, "penetrative cultivation" for potential clients, and "grid coverage" for cluster clients [3].
兴化农商银行:聚力对公业务创新 深耕本土 服务实体
Xin Hua Ri Bao·2026-01-29 23:55