“花式”迎新春，哪款你最爱

Core Viewpoint - The demand for New Year flowers is surging as the Spring Festival approaches, with popular varieties like Phalaenopsis orchids and wintergreen becoming the "traffic leaders" in the market, reflecting consumers' desire for quality living amidst consumption upgrades [3][4]. Group 1: Popular Flower Varieties - Phalaenopsis orchids and wintergreen are the top-selling varieties, with prices ranging from tens to hundreds of yuan, catering to diverse customer needs [4]. - Wintergreen is favored for its bright red fruits, festive appearance, and ease of care, typically priced between 80 to 120 yuan, making it popular among family consumers [4]. - Phalaenopsis orchids are preferred for their elegance and long viewing period, suitable for both gifting and home decoration [4]. Group 2: Emerging Trends Among Young Consumers - The black calla lily has emerged as a new favorite, especially during the Year of the Horse, due to its auspicious connotations and a flowering period of up to three months [6]. - Young consumers are increasingly drawn to unique and compact flower varieties that combine aesthetics and meaning, such as the black calla lily and the lively five-fruit plant [6]. - There is a shift in preference towards minimalist designs and colors, with young couples opting for elegant plants like fortune bamboo that align with their home decor style [6]. Group 3: Diverse Consumer Demands - Consumers purchasing flowers for home decoration prioritize cost-effectiveness, flowering duration, and ease of maintenance, often choosing varieties like Phalaenopsis orchids and large-flowered orchids [7]. - Young consumers view flower purchases as a means of self-indulgence and creating a pleasant living atmosphere, favoring unique and stylish arrangements [7]. - In the gifting market, consumers focus on the symbolic meaning and overall presentation of the flowers, with flower shops offering decorative services and personalized greeting cards [7].