阿里公益助农持续赋能乡村振兴 集中推广24个县域特色年货产品
Chang Jiang Shang Bao·2026-01-30 00:57

Group 1 - Alibaba Public Welfare, in collaboration with Taobao and Tmall, launched the "Together Home for the New Year" campaign, promoting over 300 specialty products from 24 underdeveloped counties [1] - The initiative aims to transform local agricultural products into marketable goods, establishing sustainable supply chains [1] - The number of e-commerce enterprises in Qinglong County increased from 63 to 1246 over four years due to the support of Alibaba's rural special commissioners [1] Group 2 - The "Hot Soil Lecturer Team Dream Building Plan" will conduct 109 customized training sessions across 25 counties, benefiting over 13,000 participants [2] - Young people returning to rural areas and finding sustainable employment is crucial for revitalizing these communities [2] - The collaboration between the lecturer team and local governments has led to successful product innovations, such as instant soup packages and improved packaging for traditional snacks [2] Group 3 - Alibaba Public Welfare partnered with Amap to initiate a new spring cultural and tourism consumption support activity in four counties, aiming to convert tourist traffic into local store sales [3] - A comprehensive support mechanism is essential for the sustainable growth of rural agricultural products, including long-term presence of rural special commissioners and platform support [3] - The transformation of local specialties into standardized, repeatable, and stable-demand products is key to enabling self-sustaining rural industries [3]

阿里公益助农持续赋能乡村振兴 集中推广24个县域特色年货产品 - Reportify