外媒评价：中国成为海外游客越来越青睐的冬季旅游目的地

Core Insights - The Chinese ice and snow tourism industry has entered a phase of "sustained prosperity," with an expected participation of 360 million people in ice and snow leisure travel during the 2025-2026 winter season, generating revenue of 450 billion yuan (approximately 64.5 billion USD) [1] - The number of inbound tourists to China's winter tourism destinations has significantly increased, driven by colder winter weather, relaxed visa policies, and strong demand from Southeast Asia, with some regions experiencing over 130% growth in inbound bookings compared to last year [1][4] Industry Analysis - China's expansion of visa-free entry and transit policies has lowered travel barriers and shortened planning cycles, making the country an increasingly popular winter tourism destination for international visitors [4] - In addition to traditional ice and snow tourism hotspots, more warmer cities are developing indoor winter sports facilities and promoting their unique alpine environments, indicating a diversification of tourism offerings [4] - The export of domestic ice and snow equipment, including skiing gear and snow maintenance vehicles, through cross-border e-commerce reflects a shift towards deeper international integration of supply chains and markets [4]