Skechers(US:SKX) Businesswire·2026-01-30 01:18Core Insights - Skechers has launched its inaugural cricket footwear line in the UK, following its initial introduction in India, aimed at providing athletes with comfort and performance on the field [1][2] Company Strategy - The cricket footwear line was developed with insights from elite athletes and the cricket community to meet the specific needs of cricketers [2] - Skechers plans to engage directly with elite English players and the local cricket community to expand the reach of its cricket footwear collection [3] - The company aims to grow its cricket footwear presence beyond India to other cricket-loving countries, enhancing its performance portfolio that includes various sports [3] Product Features - The Skechers Cricket Elite style includes 11 adjustable metal spikes for exceptional traction and stability, allowing players to perform confidently [3] - The footwear features a Goodyear® rubber outsole for added traction and durability, along with ULTRA GO® cushioning midsole and Skechers Move Foam™ insole for comfort during long matches [3] - Skechers Arch Fit® technology provides extra support, and the lightweight design allows for natural foot movement [3] Market Presence - Several elite Indian cricket players, including Jasprit Bumrah, Ishan Kishan, and Mohammed Siraj, currently wear Skechers footwear, enhancing the brand's visibility in the cricket community [4] - Skechers is the official kit sponsor of the Mumbai Indians men's and women's teams, further solidifying its presence in the cricket market [4] Availability - The Skechers Cricket collection is now available at select retail stores in the UK and online at skechers.com [5]