清鲜味美！粤味珍品·清远好食材即将亮相2026广东年菜进上海营销行动

Core Viewpoint - The marketing campaign "2026 Guangdong New Year Dishes in Shanghai" will officially launch on January 30, showcasing the unique culinary offerings from Qingyuan, Guangdong, in Shanghai, aiming to enhance cultural exchange and industry collaboration between Guangdong and Shanghai [2][8]. Group 1: Marketing Campaign Overview - The campaign is part of the "Guangdong Goods Going Global" initiative, using New Year dishes as a medium to expand market reach and deepen culinary cultural exchanges [7][8]. - Multiple high-quality enterprises from Qingyuan will participate, bringing local specialties to showcase in Shanghai, leveraging the city's international platform [3][10]. Group 2: Featured Products - Participating companies include Qingyuan Agricultural Investment Group, Guangdong Tiannong Group, and others, presenting carefully selected local specialties that reflect Qingyuan's ecological heritage [11][12]. - Notable products include the renowned Qingyuan chicken, known for its tender meat and unique flavor, as well as Qingyuan silk rice and fresh bamboo shoots, catering to the demand for high-quality Cantonese ingredients in Shanghai [13][15][16]. Group 3: Event Activities - The marketing campaign will feature various activities such as product displays, immersive tastings, and opportunities for the public to learn about the cultivation, breeding, and processing of Qingyuan's food products [18][19]. - Attendees will have the chance to taste classic New Year dishes prepared with Qingyuan ingredients, experiencing the fusion of Cantonese and Shanghai culinary styles [20][21].