保时捷潘励驰：追逐短期销量是灾难性的

Group 1 - The core message of the articles highlights Porsche's strategic initiatives in the Chinese market, focusing on brand experience and adaptation to market changes, particularly the transition to electric vehicles [5][6][7]. - Porsche has been hosting diverse brand activities in China, such as the "Overcoming Snow and Ice" driving event, to strengthen its image as a "dream sports car" brand and enhance the development of sports car culture [3][5]. - The company is facing challenges in sales, with a projected delivery of 41,900 new cars in 2025, representing a 26% year-on-year decline, influenced by a broader market downturn in the luxury segment [5][6]. Group 2 - Porsche's "Win Back China" strategy for 2026 aims to establish the Chinese market as a key strategic area, emphasizing quality over quantity and integrating German engineering with Chinese technological innovation [6]. - The company is pursuing a dual strategy of developing internal combustion engines alongside electric and plug-in hybrid vehicles, with plans to launch a fully electric Cayenne and more China-exclusive models [6][7]. - Porsche is optimizing its sales network, reducing the number of outlets to 114 by the end of 2025, while enhancing service quality through the "Rui Jing Plan," which aims to create a more welcoming environment and community atmosphere [6][7]. Group 3 - The collaboration with local companies, such as Baotai, is crucial for developing advanced infotainment systems and smart driving features, ensuring safety and reliability remain priorities [7]. - Porsche is enhancing its local R&D capabilities in China, with plans to establish its first comprehensive R&D center outside Germany in Shanghai by 2025, focusing on smart connectivity and driving functions [6][7].