Xin Lang Cai Jing·2026-01-30 01:34Core Viewpoint - The Chinese liquor market is experiencing a structural price differentiation, with the average retail price of the top ten liquor products showing a recent increase, driven primarily by the recovery of high-end products like Moutai [1][4]. Price Trends - The total price for a package of the top ten liquor products is 8,892 yuan, an increase of 41 yuan from the previous day, marking a new high in the last five days [1][4]. - Among the top ten products, four saw price increases, five decreased, and one remained stable, indicating a mixed market response [1][4]. - Moutai products are leading the price increases, with Feitian Moutai rising by 38 yuan per bottle and premium Moutai by 18 yuan per bottle, supported by demand for high-end banquets and gifts [1][4][6]. Individual Product Performance - The following products experienced price changes: - Feitian Moutai: 1,665 yuan/bottle, up 38 yuan - Premium Moutai: 2,369 yuan/bottle, up 18 yuan - Wuliangye: 800 yuan/bottle, up 3 yuan - Qinghua Fen 20: 372 yuan/bottle, up 1 yuan - Guojiao 1573: 857 yuan/bottle, down 3 yuan - Xijiu Junpin: 637 yuan/bottle, down 7 yuan - Qinghua Lang: 714 yuan/bottle, down 7 yuan - Ancient Well Tribute: 510 yuan/bottle, down 1 yuan - Crystal Jian Nan Chun: 389 yuan/bottle, down 1 yuan - Yanghe Dream Blue M6+: 579 yuan/bottle, unchanged [2][6][7]. Stock Market Reaction - The A-share market saw a significant rise in liquor stocks, with Moutai shares increasing by 8.61% to 1,437.72 yuan per share, reaching a peak of 1,445 yuan during trading, marking the largest single-day increase in nearly a year [3][8]. - The total market capitalization of Moutai reached 1.8 trillion yuan, with a trading volume exceeding 26.3 billion yuan on that day [3][8]. Data Collection Methodology - The "Liquor Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, aiming to provide objective and traceable market price data [3][8]. - The pricing data is weighted based on actual transaction volumes to reflect the true retail prices of Moutai products [3][8]. Regulatory Response - The iMoutai platform has responded to the sale of "purchase外挂" software, which disrupts market order and poses risks to consumers, emphasizing its commitment to maintaining a fair market environment [9][10].