上海南外滩轻纺面料市场一派热闹：剪刀划过布料的簌簌声与多语种的交谈声交织 众多外籍顾客来沪“做件衣服”回去

Core Viewpoint - The Shanghai South Bund Textile Market is experiencing a surge in popularity, particularly among foreign customers, driven by a combination of visa-free policies and a unique customization service that caters to individual preferences [1][5]. Group 1: Market Dynamics - The market is bustling with activity as foreign consumers flock to customize suits, qipaos, and traditional Chinese garments, with long queues forming for orders [1]. - Foreign customers now account for 50% to 60% of the market's clientele, with some shops reporting that foreign sales make up over 70% of their business [2]. - The market has transformed from a traditional textile hub to a vibrant destination for personalized fashion, attracting international visitors through platforms like Cat Travel and Xiaohongshu [2]. Group 2: Customization Trends - There is a growing trend for personalized and unique clothing, with customers often requesting specific designs and details that reflect their individual tastes [4]. - The "come with a picture" customization service is particularly popular, allowing customers to bring in images for tailored creations [4]. - The market's ability to fulfill urgent orders, with some items ready for pickup the next day, aligns well with the tight schedules of international tourists [6]. Group 3: Market Evolution - The South Bund Textile Market has evolved through proactive changes and upgrades, enhancing its appeal and service offerings [5]. - The market provides a cost-effective alternative to international brands, with custom suits priced at one-third or less than those of high-end overseas stores [6]. - Recent improvements include the establishment of a café, renovations to the building's interior, and training programs for merchants to enhance their online presence and marketing skills [6].