艺术装置、国潮与国际品牌展现勃勃生机 各式各样的“马”点亮上海 新春上海消费市场“马”力全开

Core Viewpoint - The upcoming Year of the Horse is driving a vibrant consumer market in Shanghai, with various brands and retailers creatively incorporating horse-themed products and decorations to celebrate the Lunar New Year [5][10]. Group 1: Local Brand Innovations - Local high-end porcelain brand Margolont has launched two horse-themed porcelain sets, "Golden Aster Brings Fortune" and "Floral New Journey," inspired by Shanghai's city flower, the white magnolia, showcasing a blend of design aesthetics and cultural significance [6][7]. - The domestic toy brand Pop Mart has introduced plush toys in its "Horse Power" series, featuring eight horse-themed designs, including "Happy Horse" and "Wish Horse," along with various related merchandise [7]. Group 2: International Brand Engagement - International brands are increasingly focusing on the Chinese New Year, with LEGO's flagship store in Shanghai prominently displaying its new horse-themed building set "Galloping Horse," which combines traditional Chinese aesthetics with creative LEGO elements [10]. - The North Face, an American outdoor brand, has launched a horse-themed winter clothing line inspired by the "Fire Horse" concept, primarily targeting the Chinese market [10]. Group 3: Cultural Integration in Retail Spaces - Major shopping districts in Shanghai have transformed into open-air art galleries, featuring horse-themed installations that reflect Chinese aesthetics, such as the warm yellow horse emerging from a book at the Jing'an Kerry Centre [6][9]. - The integration of horse motifs in public spaces and retail environments highlights a cultural narrative that resonates with both local and international consumers, enhancing the festive shopping experience [10].