国博上新“一匹黑马”文创

Core Insights - The China National Museum is showcasing over 120 cultural relics related to horses in a special exhibition titled "Leaping Horse and Whipping Horse" starting January 30, coinciding with the Year of the Horse [1] - The exhibition features five thematic units that comprehensively display the significance of horses in Chinese civilization [1] Group 1: Exhibition Highlights - A notable exhibit is a Tang Dynasty tri-colored black-glazed ceramic horse, which stands out for its dynamic posture and rarity, as only two such pieces are known to exist [1][2] - The museum has launched a series of cultural and creative products themed around the black horse, which has gained popularity among young audiences [2][3] Group 2: Cultural Products Development - The development of the "One Black Horse" series began in the summer of 2025, with over 30 products already launched, reflecting a strong market response [2] - The series includes interactive and innovative items such as plush finger puppets and blind box figurines, appealing to younger consumers [3][4] Group 3: Market Trends and Consumer Engagement - The museum's cultural products are increasingly targeting the preferences of the 90s and 00s generations, focusing on interactive elements to enhance emotional value [3][4] - Recent trends show that unique and quirky products, such as the "Crying Horse" plush toy, have unexpectedly become popular, demonstrating the evolving nature of consumer engagement in the cultural sector [4]