Shanghai Launches "Spring Festival Gift Packs" with Discounts and Cultural Experiences for the Chinese Lunar New Year

Core Insights - Shanghai is launching "Spring Festival Gift Packs" to enhance the experience of residents and visitors during the Chinese Lunar New Year, featuring discounted tickets and cultural activities across 60 attractions [1][3][8] Group 1: Discounts and Promotions - The initiative includes attraction discounts of up to 50% off on tickets, along with zodiac-themed promotions and combo passes, making it more affordable for families, tourists, and locals [3][4] - Integrated experience packages are being offered, bundling accommodation with entry tickets or themed tours, providing convenient options for exploring Shanghai during the holiday [5] Group 2: Cultural and Festive Activities - A variety of cultural activities are planned, including intangible cultural heritage performances, interactive pet-themed events, traditional market fairs, and bazaars showcasing China-chic trends, all aimed at enhancing the festive atmosphere [4][7] - Themed tourism products have been curated by travel agencies and hotels, offering itineraries that focus on family-friendly, cultural, and rural leisure experiences, catering to diverse visitor interests [5] Group 3: Strategic Alignment and Industry Impact - The gift packs initiative is part of the "Discover Shanghai" Tourism Guide Super Competition, which aims to develop practical tour recommendations into actual tourism products for visitors during the Spring Festival [6] - Industry observers note that Shanghai is enhancing its appeal as a winter destination by combining affordability with cultural depth, immersing visitors in local customs during this significant holiday [7]